Privacy Policy

Privacy Policy

Last updated: August 23, 2026

This privacy policy explains how The Soft Touch ("we," "our," or "us") collects, uses, and protects your personal information when you visit thesofttouch.shop, place an order, contact support, or otherwise interact with our store.

1. Who We Are

The Soft Touch is an independent, multi-brand specialist retailer offering a curated selection of massage and relaxation equipment from trusted brands, including HoMedics, Comfier, Brookstone, and Majestic Pure. We are a third-party store: we are not an official brand store for any manufacturer, and we do not claim exclusive dealer status or brand authorization beyond our independent retail operations.

The storefront at thesofttouch.shop is operated by Serenity Wellness Commerce LLC, a privately held limited liability company registered in the United States, with its principal address at 1234 Serenity Lane, Suite 200, Austin, TX 78701, United States. Serenity Wellness Commerce LLC is the legal merchant of record for The Soft Touch and is responsible for commercial transactions, customer commitments, and regulatory compliance associated with the store. In the context of this policy, both The Soft Touch (as the storefront) and Serenity Wellness Commerce LLC (as the operating entity) act as data controllers for the personal information described below.

2. Information We Collect

2.1 Information You Provide

When you shop with us, we collect information you choose to give us, including:

• Your name, email address, and phone number
• Billing and shipping addresses
• Payment information, such as credit card details or PayPal credentials, processed securely by our payment providers
• Coupon codes you apply, such as SOFT15
• Details you provide when contacting customer support at support@thesofttouch.shop

2.2 Automatically Collected Information

When you browse thesofttouch.shop, we automatically collect certain technical information, including:

• IP address, browser type, and device information
• Operating system and screen settings
• Pages viewed, referring URLs, and click activity
• Information collected through cookies and similar technologies, as described in Section 6

2.3 Transaction and Support Records

We maintain records of your orders, payment confirmations, shipping status, return requests, and correspondence with our support team. These records help us fulfill orders, handle returns within our 30-day return policy, address warranty questions (which follow the product information and support guidance provided with each item), and provide the clear support and reliable shipping we promise on every order.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: Processing payments, confirming orders, and shipping items, including free shipping on orders over $45.00 and standard shipping for $8.00 where applicable.
• Customer support: Responding to your inquiries, troubleshooting product setup and use, and resolving order, payment, or delivery issues.
• Returns and warranty: Processing returns within 30 days of delivery, coordinating exchanges and refunds, and assisting with warranty matters based on product information and support guidance.
• Promotions: Administering discounts such as SOFT15 and communicating coupon eligibility according to checkout rules.
• Service improvement: Analyzing site usage, product selection, and shopping behavior to improve our storefront and customer experience.
• Legal compliance: Meeting applicable consumer protection, privacy, and e-commerce obligations, and protecting our legal rights.

4. Sharing and Service Providers

We do not sell or rent your personal information. We share information only with trusted service providers who support our operations, including:

• Payment processors that handle credit card and PayPal transactions
• Shipping carriers that deliver your orders
• E-commerce platform and hosting providers
• Email, analytics, and customer support tools

These providers receive only the information necessary to perform their services, are contractually obligated to protect it, and may not use it for their own purposes.

5. Payment Processing

We accept credit cards and PayPal. Payment transactions are processed by our payment providers using industry-standard encryption and secure protocols. We do not store complete credit card numbers on our servers; full card details remain with our payment processors.

6. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Keep items in your shopping cart and remember your preferences
• Understand how visitors navigate and use our site
• Support analytics and site performance improvements

Most browsers let you control or disable cookies through their settings. Please note that disabling cookies may affect certain features of the site, such as cart persistence or checkout functionality.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information, including encryption in transit, access controls, and secure storage. While no method of internet transmission is completely secure, we work diligently to safeguard the data we hold and to respond promptly to any suspected incident.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, including order fulfillment, customer support, warranty support, legal compliance, and dispute resolution. Transaction records are kept for the period required by applicable law. When information is no longer needed, we delete or anonymize it.

9. Your Choices and Privacy Requests

You have the right to request access to, correction of, or deletion of your personal information, and you may opt out of any marketing communications at any time by following the unsubscribe instructions in our emails.

To submit a privacy request, contact our dedicated legal and privacy team at legal@thesofttouch.shop. We will verify your identity before acting on your request, review it against this policy and applicable laws, and send you written confirmation of any action taken. Complex requests requiring a broader data search are escalated to our IT/data owner within two business days, and formal legal matters are escalated to the operating company's outside counsel. We aim to respond to all privacy requests within three business days.

10. Minors

The Soft Touch is not directed to children under the age of 16, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us at legal@thesofttouch.shop, and we will take appropriate steps to delete the information.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, or legal obligations. When we do, we will revise the "Last updated" date at the top of this page. If the changes are significant, we will provide additional notice on thesofttouch.shop. Your continued use of the store after any changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this privacy policy or about how your personal information is handled, you can reach us through any of the following channels:

• Email (customer support): support@thesofttouch.shop
• Email (legal/privacy): legal@thesofttouch.shop
• Phone: +1 (512) 555-0199
• Address: Serenity Wellness Commerce LLC, 1234 Serenity Lane, Suite 200, Austin, TX 78701, United States

Our support window is Monday through Friday, 9:00 AM to 6:00 PM Central Time. Emails sent outside this window are acknowledged automatically and answered on the next business day. On weekends and holidays, the next business day may be the following Monday.