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Welcome to The Soft Touch — an independent, specialty retailer built around one simple idea: choosing the right massage and relaxation equipment should be easier, clearer, and more reliable. Since 2019, our Austin, Texas-based team has helped thousands of shoppers compare and choose from a curated catalog of more than 1,200 products across trusted brands like HoMedics, Comfier, Brookstone, and Majestic Pure.
Whether you're shopping for a shiatsu seat cushion, a handheld percussion massager, a heated knee wrap, or a full-body relaxation mat, our goal is the same: explain what the device actually does, how it feels, and whether it's right for you — then back it up with clear support, honest pricing, and reliable shipping.
The Soft Touch is operated by Serenity Wellness Commerce LLC, a privately held limited liability company registered in the United States. Serenity Wellness Commerce LLC was formed specifically to run specialty e-commerce storefronts in the wellness and personal care market, and today serves as the legal merchant of record for The Soft Touch.
That means Serenity Wellness Commerce LLC is responsible for every commercial commitment made on this site: processing payments, managing order fulfillment, maintaining return and warranty policies, and ensuring compliance with consumer protection, privacy, and e-commerce regulations. When you place an order at The Soft Touch, your transaction is handled by this operating entity, and our customer service team — reachable at support@thesofttouch.shop — is empowered to resolve issues on its behalf.
The company was founded by a small team with backgrounds in specialty retail operations, e-commerce logistics, and product compliance. Rather than expanding into every possible category, the team deliberately kept The Soft Touch focused on massage and relaxation equipment. That narrow focus allows us to invest deeply in category knowledge and build repeatable processes that benefit every order.
Our buying and content teams continuously study massage technology, muscle recovery research, and home wellness trends. They track manufacturer updates, customer feedback, and industry publications to understand the practical differences between percussion, vibration, heat, and compression formats. This expertise is reflected in product descriptions that explain what a device actually feels like, how loud it is, how easy it is to clean, and which body areas it suits best.
This is not a warehouse-style operation. We're an independent multi-brand specialist, which means we're free to compare products across brands and surface honest trade-offs. We don't have an exclusive deal with any manufacturer, and that's exactly why you can trust us to help you find the right fit.
Every product in our catalog must pass a four-point review before it appears on the site:
Products that generate repeated support issues or inconsistent customer feedback are removed and replaced. This keeps the catalog useful and trustworthy rather than simply large. We'd rather offer 1,249 well-vetted items than 10,000 ones we can't stand behind.
We make comparison easy by grouping products by use case and explaining features in plain language. Our support team is trained to help shoppers choose between similar models without pushing a single option. We also surface practical costs like power consumption, maintenance needs, and available accessories, so the purchase price is only part of the value conversation.
You've probably noticed that our everyday prices are competitive, and that we also run promotions like SOFT15 for 15% off eligible items. Here's how that works, without hidden games.
We buy products from authorized distributors and sell them through our own storefront, so our pricing decisions are made in-house and not dictated by a third-party marketplace. Our one-category focus lets us streamline product knowledge, supplier relationships, and shipping processes in ways a general retailer cannot. And because our customer service and returns teams work directly with you, we capture insights that improve buying decisions over time.
We purchase in volumes matched to seasonal demand and combine orders from the same brand families to reduce per-unit shipping and handling costs. Our wholesale partners are vetted distributors who supply authentic, current-season stock. We do not buy liquidation, refurbished, or unidentified pallets — so our savings come from volume and logistics, not from compromised quality. Because our buying team works across several brands in the same category, they can negotiate better terms and pass the benefit to you.
Our fulfillment process uses a simple pick-pack-check workflow with fewer handoffs than large department-store models. A digital returns portal automatically verifies eligibility and provides instructions, reducing manual work. Customer service documentation is written once and reused by every department, making responses faster, more consistent, and less costly to produce. These savings are built into our everyday price.
Promotional discounts are funded from the store's gross margin. We never inflate the catalog price before a sale or create a fake "original price." Instead, we set an everyday price based on our true cost plus operating expenses, and then choose to temporarily reduce our margin for specific campaigns, seasonal events, or slow-moving inventory. A coupon code like SOFT15 therefore represents a genuine saving compared with the regular price.
Prices vary across brands and products because each item carries different wholesale costs, feature complexity, warranty coverage, and shipping weight. Promotions also vary by brand family, season, and inventory level. A newly launched model may not be discounted because its margin is lower, while an older model may be promoted to make room for new stock. That's why a discount code may apply to one product but not another.
We maintain identical quality standards at every price point. Receiving inspections, listing accuracy checks, and authenticity controls do not change based on whether an item is on sale or sold at full price. If a supplier offers an unusually low price that cannot be traced to an authorized source, we decline it. Our cost savings come from supply chain structure, not from lowering product quality.
Because we're an independent retailer, we work hard to earn your trust. Every product sold through The Soft Touch is new, in its original packaging, and sourced from the authorized supply chain for the named brand. We do not sell refurbished, open-box, or gray-market items unless a listing explicitly states otherwise.
Before a product goes live, our listing team compares the distributor's data sheet with the brand's official product literature. We verify model numbers, voltages, plug types, dimensions, weight, materials, and included accessories. If any information conflicts or is missing, the product is held until the supplier provides a corrected data sheet. This means the specs you see on our product pages have been cross-checked, not copied-and-pasted.
Every incoming shipment is checked against the purchase order and the approved distributor list. We open a sample of units and inspect for secure packaging, correct model labeling, and visible damage. Any pallet with signs of water damage, tampering, or incorrect carton labels is quarantined entirely and returned to the supplier before any unit can be sent to a customer.
When your order arrives, we encourage you to inspect the outer box for damage, note any issues on the carrier's delivery record, and compare the model number and accessories with your order confirmation. If anything is damaged or missing, take photos and contact us before using the item. If you suspect a safety defect, do not plug in or operate the product — just reach out to support@thesofttouch.shop and we'll make it right.
We take every authenticity and quality claim seriously. To start a review, please include:
Our quality assurance team opens a case and verifies the order details against the supplier invoice. The customer's photos and description are compared with brand-specific packaging and product indicators. If the evidence is inconclusive, we may ask you to return the item for physical examination — we provide a prepaid return label when the issue is accepted for review. Questionable batches are reported to the distributor and, if necessary, to the brand. You'll receive a written decision with the offered remedy and the reason for the decision.
If a customer provides reasonable evidence that an item is not genuine, we investigate and, if confirmed, offer a full refund or replacement at your choice. We also cover the return shipping cost for confirmed authenticity issues, even if the normal 30-day return window has passed, as long as you contact us within the published product support period.
All authenticity and quality claims are handled with the goal of preserving your trust. When the evidence supports the claim, we provide the remedy promptly. When the evidence is unclear, we give the customer the benefit of the doubt and offer a simple, respectful return process. We also use every finding to improve our receiving and listing processes.
The Soft Touch was built on a simple promise: clear support and reliable shipping for every order. Concretely, that means:
Our promise: clear support and reliable shipping for every order.
The Soft Touch is operated by Serenity Wellness Commerce LLC from our office at:
1234 Serenity Lane, Suite 200You can reach us by phone at +1 (512) 555-0199 or by email at support@thesofttouch.shop.